Your go-to copywriter
and tone of voice specialist
I’ve been a freelance brand voice consultant and copywriter since 2002, when mobile phones were just phones and Britney and Justin were still together. Based in Leeds, I work with clients across the country, and sometimes the world, to help them perform better by communicating better.
A few examples
of my work
My clients have included big names, small start-ups, public sector organisations and charities – sometimes working direct to them and sometimes through great agencies that handle marketing, branding, digital, design or internal communications.
Roux Kitchens (with Onstate)
Project Brochure
Services Tone of voice development, copywriting and proofreading
Overview This brochure was the launch platform for Roux Kitchens at Grand Designs Live. The tone of voice needed to position the brand at the right level in the market, and also convey that these meticulously planned kitchens are for true foodies. For the brand pages, I borrowed a little from Michel Roux Jr.’s own tone of voice to create a subtle link. And also echoed the editorial style of magazines potential customers would be browsing, such as LivingEtc and Elle Deco.
See it Open gallery
We are now six days into the launch and we have had a really positive response. Thanks for your work on the project, it was a great piece of work and a pleasure working with you. Neil McDonald, design manager, Roux Kitchens
Octopus Investments (through Sunfish)
Project Newsletter article
Services Copywriting
Overview Octopus already had a strong tone of voice. In an industry where many organisations produce copy that’s overcomplicated and overly formal, Octopus wants its voice to be pithy and memorable. My job was to emulate it in this article talking about the benefits of investing in small businesses.
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Over my business career, which began in the dark ages - 1984 - I have met a handful of writers whose work has genuinely excited me. Laura is one of those rare creatures. Andy Maslen, director of Sunfish and author of Write to Sell, Persuasive Copywriting, The Copywriting Sourcebook, 100 Great Copywriting Ideas and Write Copy, Make Money
Lean Lunch
Project Website
Services Tone of voice development, copywriting and proofreading
Overview I had great fun working with Lean Lunch to develop their brand personality and voice. They wanted to get across that they’re full of life and good fun while also having strong integrity. It was important to bring out the brand’s Yorkshire warmth too, without descending into county clichés.
See it Open gallery
Laura met us at the early stages of starting the business and we have loved working with her to develop our brand. She intuitively translated our thoughts into a tone of voice and brand personality that we are extremely proud to call our own. We would not hesitate to recommend her services, she is one super talented lady. Sat Mann, co-founder, Lean Lunch
